Business analytics is the process of analysing and interpreting data to gain insights into business performance and identifying areas for improvement. This process can be enhanced by the use of various techniques and tools such as predictive analytics, machine learning and natural language processing, which empower analyst and business users to glean inside from structured and unstructured data sources. Business analytics is used in almost every industry across a variety of roles. However, the goal is always the same business trends and correlations and other insight that can be used to make decision improve processes and inform strategic planning.